Bounce Rate

Bounce rate refers to the percentage of website visitors who “bounce” away from a website after viewing only a single page.

Key aspects:

  • Calculated by dividing total single page sessions by total website sessions/visitors.
  • Can indicate content is not engaging users or matching search intent well.
  • Goal is lower bounce rates for most websites – higher means content quickly loses visitors.
  • Homepages often have higher bounce rates than other pages naturally.
  • Higher bounce rates can negatively impact search engine rankings as it may signal poor content.
  • Balancing bounce rate with time-on-site and pages-per-session metrics helps give fuller picture.
  • Many factors influence bounce rate – page load time, design, content quality, targeting right keywords/traffic, etc.
  • Improving landing page experience for specific campaigns/keywords can lower bounce rates.
  • Tools like Google Analytics track bounce rate as a key metric in assessing website health and engagement.

The ideal bounce rate varies by industry and website type but generally below 50% is solid for most sites. Analyzing high bounce rate pages to improve content and engagement is an ongoing SEO best practice.