Broken Links

A broken link refers to a hyperlink on a webpage that leads to an error message or an empty page rather than the intended destination. This happens when the target URL is incorrect, misspelled, moved, or deleted.

Key facts about broken links:

  • Creates a bad user experience since clicking them leads nowhere helpful.
  • Can negatively impact search engine rankings as engines want to see fully functional websites.
  • Often caused by site changes, domain migrations, or removed web pages that invalidate old links.
  • Lead to error messages like “404 page not found” or “page unavailable”.
  • A best practice is to redirect broken links to relevant working content if possible.
  • Using link checker tools helps identify any broken links to fix or redirect them.
  • Eliminating broken internal links helps search bots properly crawl and index a site.
  • Fixing broken external links preserves good referrals and backlinks from other sites.
  • Check links regularly, especially after site changes, to maintain a positive user and search experience.
  • Too many sitewide broken links may be interpreted as a signal of poor website quality.

In summary, finding and fixing broken links proactively improves site navigation for users and maintains organic visibility by avoiding negative SEO impacts.