Experience, Expertise, Authoritativeness, Trustworthiness (E-E-A-T)

E-E-A-T refers to a set of guidelines established by Google to evaluate the overall quality and reliability of websites and content. E-E-A-T stands for:

Experience – Does the content demonstrate real-world expertise and depth of knowledge through first-hand experience?

Expertise – The knowledge, experience, and qualifications of the content creator. Are they an authoritative expert on the topic?

Authoritativeness – How factually accurate, credible, and trustworthy is the information presented? Is it well-researched?

Trustworthiness – Does the site have a good reputation and user satisfaction? Is the content unbiased?

Key facts:

  • E-A-T helps Google determine content and pages that merit being featured as authoritative results.
  • High E-A-T earns implicit trust; low E-A-T causes doubt and triggers spam filters potentially.
  • Boosting E-A-T helps content perform better for competitive keywords by being seen as higher quality.
  • Well-written, fact-checked content from legitimate experts tends to demonstrate good E-A-T.
  • Designing user-friendly sites with satisfied customers and avoiding misleading claims improves E-A-T.
  • Too many ads, affiliate links, or biased self-promotional content can decrease perceptions of E-A-T.

Optimizing content for expertise, accuracy, and reliability is key to SEO success and user satisfaction. Assessing E-A-T helps ensure information quality.