Google Search Console

Google Search Console (GSC) is a free service offered by Google that helps webmasters and website owners monitor and maintain their website’s presence in Google search results. It provides a variety of tools and features that can help you optimize your website for search, troubleshoot issues, and understand how Google sees your site.

Here are some of the main features of Google Search Console:

  1. Search Appearance: This feature allows you to see how your website looks in Google search results, including the title, meta description, and URL. You can also customize the appearance of your search results by editing the title and meta description.
  2. Search Analytics: This feature provides detailed information about how your website is performing in Google search results, including the number of impressions, clicks, and click-through rate. You can also see which keywords are driving traffic to your site and which pages are most popular.
  3. Index Status: This feature shows you the status of your website’s indexing, including which pages have been indexed and which have not. You can also see any errors or warnings that may be affecting your website’s indexing.
  4. Links: This feature shows you the links that are pointing to your website, including internal and external links. You can also see which links are causing errors or warnings.
  5. Technical SEO: This feature provides information about the technical health of your website, including issues with crawling, indexing, and website architecture. You can also see recommendations for improving your website’s technical SEO.
  6. Content: This feature provides information about the content on your website, including which pages are most popular, which keywords are driving traffic, and which content is most engaging.
  7. Manual Actions: This feature shows you any manual actions that have been taken against your website, such as penalties or warnings. You can also see any pending actions that you need to take to resolve the issue.
  8. Sitemaps: This feature allows you to submit sitemaps to Google, which helps the search engine understand the structure of your website and discover new pages.
  9. Robots.txt: This feature allows you to view and edit the robots.txt file for your website, which controls how search engines crawl and index your site.
  10. Security: This feature provides information about any security issues with your website, including hacked or compromised content. You can also see recommendations for improving your website’s security.

Overall, Google Search Console is a powerful tool that can help you monitor and improve your website’s performance in Google search results. It’s free to use and can be accessed through the Google Webmaster Tools dashboard.