Manual Action

Manual Action (MA) is a term used in Google’s search engine optimization (SEO) guidelines to describe a manual penalty or warning given to a website for violating Google’s quality guidelines.

Google’s algorithms use a set of criteria to determine the quality of a website and its content, and if a website is found to violate these guidelines, it may receive a manual action. This can result in a drop in search engine rankings, or some cases, the website may be removed from Google’s index entirely.

There are several types of manual actions that Google may take, including:

  1. Manual penalty: This is a punitive action taken against a website for violating Google’s quality guidelines. The website may be penalized by being dropped in search engine rankings or by having its visibility reduced.
  2. Manual warning: This is a warning given to a website for violating Google’s quality guidelines. The website is not penalized, but the warning serves as a notification that the website needs to improve its quality.
  3. Manual review: This is a review of a website’s content and quality conducted by a human reviewer. The reviewer will evaluate the website’s content and determine whether it meets Google’s quality guidelines.

To avoid receiving a manual action, it’s important to ensure that your website’s content is high-quality, relevant, and unique. You should also avoid engaging in any manipulative or deceptive tactics to try to improve your search engine rankings. If you do receive a manual action, you can try to rectify the issue by addressing the problem and submitting a reconsideration request to Google.