Navigational Query

A navigational query is a type of search query that is used to find a specific website or web page. It is a query that is entered into a search engine to navigate to a particular website or page, rather than searching for information on a specific topic.

Examples of navigational queries include:

  • Brand names: “Amazon” or “Facebook”
  • Website URLs: “https://www.example.com” or “www.example.com
  • Company names: “Apple” or “Google”
  • Product names: “iPhone” or “Google Pixel”

Navigational queries are often used when a user wants to visit a specific website or page, but does not have the URL or cannot remember the exact URL. They may also be used when a user wants to visit a website that they have visited before, but cannot remember the name of the website or the URL.

Navigational queries can be useful for several purposes, such as:

  • Finding a specific website or page: If a user wants to visit a particular website or page, they can use a navigational query to find it.
  • Accessing a website’s homepage: If a user wants to visit a website’s homepage, they can use a navigational query to find the website’s main URL.
  • Finding a specific product or service: If a user wants to find a specific product or service, they can use a navigational query to find the website that offers it.

Overall, navigational queries are an important tool for users who want to quickly and easily find specific websites or pages. They can save time and effort, and help users avoid the frustration of trying to find a website or page through a traditional search query.