Pillar Page

A pillar page is a central hub page on a website that serves as a comprehensive resource for a particular topic or theme. It is designed to provide a broad overview of the topic and is often used as a starting point for users who are looking for information on a specific subject.

A pillar page typically includes a brief introduction, a list of subtopics or related articles, and a call-to-action (CTA) that encourages users to explore further. The page may also include multimedia elements such as images, videos, or infographics to help convey the information.

The main purpose of a pillar page is to provide a clear and concise overview of a topic and to help users quickly find the information they need. By serving as a central hub for related content, a pillar page can help to organize and structure a website’s content, making it easier for users to navigate and find the information they need.

Some common examples of pillar pages include:

  • A “Product” pillar page that provides an overview of a company’s product line, including a list of product categories and links to individual product pages.
  • A “Service” pillar page that provides an overview of a company’s service offerings, including a list of service categories and links to individual service pages.
  • A “Resource” pillar page that provides an overview of a company’s resources, such as a list of blog articles, videos, or ebooks, and links to individual resource pages.
  • A “FAQ” pillar page that provides an overview of a company’s frequently asked questions, including a list of common questions and links to individual FAQ pages.

By creating a clear and comprehensive pillar page, businesses can help improve their website’s user experience, increase engagement, and drive conversions.