Search Engine Optimization (SEO)

SEO refers to the process of improving a website’s visibility and ranking in organic/unpaid search engine results. The goal of SEO is to increase the quality and quantity of website traffic by earning a high placement in search engines like Google for relevant searches.

  • Keyword research – Identifying high-search-volume keywords that are relevant to your content and business. These keywords can then be targeted throughout on-page elements like page titles, headers, content, URL structure, alt text, etc.
  • On-page optimization – This refers to optimizing individual web pages with SEO best practices like effective metadata, semantic markup, internal linking, mobile responsiveness, page speed, etc.
  • Content creation – Creating high-quality, useful content that incorporates target keywords and answers searcher intent. Unique, updated, and well-structured content improves relevance.
  • Technical site health – Ensuring a website has a clean technical foundation including elements like structured data, clean code, and good site architecture. No crawl errors, broken links, or duplicate content issues.
  • Link building – Earning backlinks from reputable external websites helps increase authority and rankings. Links should use keywords as anchor text and come from topically relevant sites.
  • Local SEO – Optimizing for local search visibility by strengthening signals like business name, address, and phone number (NAP) consistency, reviews, local link building, and on-page optimization for geo-modifiers.
  • Analytics review – Monitoring site performance in search engine results pages (SERPs), organic traffic growth, keyword ranking improvements, click-through rates (CTRs), etc. to refine efforts.

The goal of an effective SEO strategy is to use these kinds of white hat tactics to improve organic search visibility and traffic to a website over time.