Search Term

Search term refers to the word or phrase that a user enters into a search engine’s query box to retrieve information or search for a specific topic. In the context of SEO, search terms are the keywords or phrases that a website aims to rank for, to attract organic traffic from search engines.

Search terms can be short tail (e.g. “shoes”) or long tail (e.g. “women’s size 8 black leather ankle boots”). They can also be generic (e.g. “car insurance”) or specific (e.g. “Chevrolet Silverado 1500 LTZ 4WD”).

The goal of SEO is to optimize a website’s content and structure to rank higher in search engine results pages (SERPs) for relevant search terms. This is done by using various techniques such as keyword research, on-page optimization, link building, and content marketing.

In addition to attracting organic traffic, search terms can also be used to inform the development of paid search campaigns, such as Google Ads or Bing Ads. By identifying relevant search terms and incorporating them into ad copy and landing pages, businesses can increase the effectiveness of their paid search campaigns and drive more conversions.

Overall, search terms play a crucial role in SEO and online marketing, as they help businesses connect with their target audience and attract potential customers to their websites.