SEO Audit

An SEO audit is a comprehensive analysis of a website’s technical, creative, and strategic elements to identify opportunities for improvement in search engine ranking and visibility. The audit assesses factors such as keyword strategy, on-page optimization, link building, mobile responsiveness, page speed, and content quality to provide recommendations for enhancing the website’s search engine optimization and driving more organic traffic.

 

An SEO audit typically involves the following steps:

  1. Site crawl: Specialized software is used to crawl the website and identify technical issues, such as broken links, missing alt tags, and poorly structured URLs.
  2. Keyword research: The audit will identify the keywords and phrases that are relevant to the business and its target audience, and assess the website’s current rankings for those terms.
  3. On-page optimization: The audit will evaluate the website’s on-page optimization elements, such as title tags, meta descriptions, headings, and content, to ensure they are optimized for search engines and user experience.
  4. Link building: The audit will assess the quality and quantity of inbound links to the website, and identify opportunities for building more links from relevant and authoritative sources.
  5. Mobile responsiveness: The audit will check how well the website functions on mobile devices, as this is now a key ranking factor.
  6. Page speed: The audit will measure the website’s page load speed, as a slow website can negatively impact user experience and search engine rankings.
  7. Content quality: The audit will evaluate the quality and relevance of the website’s content, and suggest ways to improve it.
  8. Technical SEO: The audit will check for technical issues such as site architecture, URL structure, canonicalization, and schema markup.
  9. Competitor analysis: The audit will analyze the website’s competitors and identify opportunities for differentiation and improvement.

After the audit is complete, the SEO specialist will provide a report detailing the findings and recommendations for improvement. The report will typically include a list of action items, prioritized by importance and difficulty, to help the business improve its search engine rankings and drive more traffic to the website.