SERP Features are the various elements and features that appear on a Search Engine Results Page (SERP) in response to a user’s query. These features are designed to help users find the information they’re looking for more easily and can provide valuable information about the search query.
Here are some common SERP features:
- Advertisements: Sponsored links that appear at the top and bottom of the SERP, marked with an “Ad” label.
- Organic results: The main list of search results that appear in the middle of the SERP. These are the most relevant web pages that match the user’s search query.
- Featured Snippet: A box that appears at the top of the SERP with a summary of the search query and a link to a relevant webpage.
- Knowledge Graph: A box that appears on the right-hand side of the SERP with information about a person, place, or thing related to the search query.
- Image results: A section of the SERP that displays images related to the search query.
- Video results: A section of the SERP that displays videos related to the search query.
- Maps: A section of the SERP that displays a map related to the search query, often with markers for relevant locations.
- News: A section of the SERP that displays news articles related to the search query.
- Shopping results: A section of the SERP that displays products related to the search query.
- Reviews: A section of the SERP that displays reviews of products or services related to the search query.
- Related questions: A section of the SERP that displays related questions to the search query.
- People also ask: A section of the SERP that displays questions that other people have asked related to the search query.
- Site links: A section of the SERP that displays links to related pages on a website.
- Sitelinks search box: A search box that appears in the SERP, allowing users to search within a specific website.
- Knowledge panel: A section of the SERP that displays information about a specific topic or entity, such as a person, place, or thing.
- Top stories: A section of the SERP that displays news articles related to the search query.
- Twitter results: A section of the SERP that displays tweets related to the search query.
- Events: A section of the SERP that displays events related to the search query.
- App pack: A section of the SERP that displays mobile apps related to the search query.
- Podcasts: A section of the SERP that displays podcasts related to the search query.
These are just some of the many SERP features that exist. The specific features that appear on a SERP can vary depending on the search query, the user’s location, and the device being used.
