A URL slug is a portion of a URL (Uniform Resource Locator) that identifies the specific resource or page on a website. It is the part of the URL that comes after the domain name and is usually preceded by a forward slash (/).
For example, in the URL:
https://www.example.com/about-us
The URL slug is:
about-us
The URL slug is used to identify the specific page or resource on a website and is often used in conjunction with other URL components, such as the domain name and any subdirectories, to create a unique identifier for the resource.
URL slugs are important for several reasons:
Search Engine Optimization (SEO): URL slugs can help improve a website’s search engine ranking by including relevant keywords that search engines can use to index the page.
User Friendliness: URL slugs can make it easier for users to understand the structure of a website and navigate to the specific page they are looking for.
URL Shortening: URL slugs can be used to create shorter URLs, which can be easier to share and remember.
Permalinks: URL slugs can be used to create permalinks, which are permanent links to a specific page or resource on a website.
It’s important to note that URL slugs should be descriptive, easy to read and understand and should include relevant keywords that accurately represent the content of the page.